The logo doesn't scale
It looks fine on a website header but turns into a smudge as a social profile picture or app icon.
BRAND IDENTITY
A Logo and Brand Identity You Can Use Everywhere
We create logos and the visual system around them, including colours, type and usage rules, so your brand stays recognisable on every surface.
Logo & Brand Identity
OVERVIEW
What Logo & Brand Identity Involves
A logo on its own isn't a brand identity. It's one part of it. The identity is the full set of visual choices that make your business recognisable: the logo and its variations, colours, fonts, image style, icons and the way they come together.
We design logos that work at small sizes, in one colour, on dark and light backgrounds, and on everything from a favicon to a shopfront sign. Then we build the supporting system so whoever designs your next ad, website or invoice knows exactly which colours and fonts to use.
Everything ends up in a brand guideline document. It doesn't need to be a hundred pages. It needs to be clear enough that your team and outside suppliers can follow it without calling you.
COMMON PROBLEMS
Problems This Helps Solve
No rules for using the brand
People stretch the logo, change the colours or pick random fonts because nothing tells them otherwise.
You blend in with competitors
Your identity uses the same colours and generic symbols as others in your industry.
Only a low-res file exists
You have a JPG of your logo and nothing else, which makes printing and signage a headache.
WHAT'S INCLUDED
What You Get
Logo concepts
Several initial directions based on the brief, presented with real-world mockups.
Logo variations
Primary logo, horizontal and stacked versions, icon mark and one-colour versions.
Colour palette
Primary and secondary colours with HEX, RGB and CMYK values for screen and print.
Typography
Heading and body font choices with guidance on sizes and usage.
Brand guideline
A clear PDF covering logo use, spacing, colours, fonts, imagery and common mistakes.
Brand applications
Business card, letterhead, email signature and social profile assets as agreed in scope.
HOW IT WORKS
How It Works in Practice
We start with a brand questionnaire and a call about your business, audience, competitors and the impression you want to make. We'll also ask what you like and dislike visually, which saves time later.
You'll see initial logo concepts shown on mockups, choose a direction, and we refine it through the agreed revision rounds. Once the logo is approved, we build out colours, type and the guideline. The final package includes vector files (AI, EPS, SVG, PDF), PNGs with transparent backgrounds, and the editable guideline document.
Benefits
- Instant recognition
A distinct, consistent identity helps people remember you after one or two encounters.
- Works at any size
Logo variations cover tiny icons, wide banners and single-colour printing.
- Easier hand-offs
Printers, developers and other designers can follow the guideline without guessing.
- Built to last
We aim for a mark that won't feel dated as soon as a design trend passes.
OUR PROCESS
How We Approach Logo & Brand Identity
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01
Brand discovery
Questionnaire, call and competitor review to define personality and positioning.
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02
Concept development
We sketch widely, then present the strongest logo directions in context.
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03
Refinement
We polish the chosen direction, adjusting shapes, spacing and colour.
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04
Identity system
We define the palette, typography and supporting elements around the logo.
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05
Guideline and delivery
We document the rules and deliver all logo files and brand assets.
Tools and technology
Chosen to fit the project. We'll use your existing tools where they do the job.
- Adobe Illustrator
- Adobe Photoshop
- Adobe InDesign
- Figma
Where it can help
- Startups preparing to launch
- Rebrands after a merger or change of focus
- Restaurants, cafes and retail shops
- Product and packaging brands
- Consultancies and professional service firms
- Franchises that need strict brand consistency
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Questions About Logo & Brand Identity
Do I own the logo?
Yes. Once the project is paid in full, the final logo and identity are yours to use. We may ask to show it in our portfolio, but you can say no.
How many logo concepts will I see?
We agree the number of initial concepts in the proposal. We'd rather show a few well-considered options than a long list of quick ones.
Can you refresh our existing logo instead of replacing it?
Yes. If your current logo has recognition worth keeping, a refresh can modernise it without losing what people already know.
Will you check if the logo is trademarkable?
We design original work and avoid obvious similarities, but we aren't lawyers. For trademark registration, you should run a proper search with a legal professional.
What files will I receive?
Vector files (AI, EPS, SVG, PDF), PNG and JPG exports in colour, black and white versions, plus the brand guideline PDF.
GET STARTED
Ready to define your brand?
Tell us about your business and where the brand will appear. We'll walk you through the identity process and what you'll receive.