SOCIAL MEDIA DESIGN

Social Media Graphics That Stop the Scroll and Stay on Brand

We design posts, carousels, stories and ad creatives for each platform, plus templates your team can reuse without losing the look.

Illustration of a design canvas with a logo mark, colour swatches, typography and a pen tool Social Media Design

OVERVIEW

What Social Media Design Involves

People decide in a second whether a post is worth stopping for. Social media design is about making that second count: a clear focal point, readable text on a small screen, and a look that people start to associate with you as they scroll.

We design content for Instagram, Facebook, LinkedIn, TikTok, X and YouTube, sized correctly for each format. That includes regular feed posts, multi-slide carousels, story frames, highlight covers, profile banners and paid ad creatives.

For ongoing work, we build a set of templates so your posts feel like a series rather than random one-offs. Your team can then swap in new text and images for quick updates, while we handle the bigger campaigns.

COMMON PROBLEMS

Problems This Helps Solve

The feed looks random

Every post uses a different style, so your profile doesn't feel like a coherent brand.

Text is unreadable on mobile

Too much copy or tiny fonts mean people scroll past without getting the message.

Ad creatives go stale

The same few images run for months, and performance drops because people have seen them too often.

Wrong sizes and crops

Graphics get cut off in previews or stories because they weren't designed for that format.

WHAT'S INCLUDED

What You Get

01

Feed posts

Single-image posts for announcements, offers, tips, quotes and product highlights.

02

Carousels

Multi-slide posts that walk through a topic, process or product range step by step.

03

Stories and reels covers

Vertical designs for stories, reels thumbnails and highlight covers.

04

Paid ad creatives

Ad variations in the required sizes so you can test different visuals and messages.

05

Profile assets

Profile pictures, cover images and banners for each platform you use.

06

Editable templates

Branded templates in Canva or Figma your team can update without a designer.

HOW IT WORKS

How It Works in Practice

We usually work from a monthly content plan or campaign brief. You send the topics, copy or key messages, and any product photos. If you don't have a plan yet, our social media team can help put one together.

Designs are shared in batches for review, so you can comment on a week or a month of content at once. After approval, you receive exports in the right sizes for each platform, and for template work, edit access to the Canva or Figma files.

Benefits

  • A recognisable feed

    Consistent styles help followers spot your posts before they read your name.

  • More readable posts

    Designs are built for phone screens first, with clear hierarchy and short text.

  • Faster posting

    Templates and batch production mean content is ready ahead of schedule.

  • Better ad testing

    Multiple creative variations give your ad campaigns more to test and learn from.

OUR PROCESS

How We Approach Social Media Design

  1. 01

    Platform and style review

    We look at your current profiles, audience and brand assets to set a visual direction.

  2. 02

    Template system

    We design core layouts for your most common post types.

  3. 03

    Batch production

    We create posts, carousels and stories for the agreed period or campaign.

  4. 04

    Review and export

    You review the batch, we make revisions, then deliver files sized for each platform.

Tools and technology

Chosen to fit the project. We'll use your existing tools where they do the job.

  • Adobe Photoshop
  • Adobe Illustrator
  • Figma
  • Canva

Where it can help

  • Monthly content calendars for brands
  • Product launches and seasonal campaigns
  • Meta and TikTok ad campaigns
  • LinkedIn thought leadership carousels
  • Restaurants and retail promotions
  • Event announcements and countdowns

RELATED

FAQS

Questions About Social Media Design

Do you also post the content?

This service covers design. If you want us to plan, schedule and manage your accounts too, that's part of our social media management service.

How many posts can you make each month?

It depends on your plan and the mix of formats. A carousel takes more work than a single post, so we scope it around what you actually need.

Can my team edit the designs?

Yes. We can build templates in Canva or Figma so your team can update text and images while keeping the layout intact.

Do you write captions?

We can include short on-image text and captions as an add-on, or work from copy you provide.

Do you make video content for social?

Static design is covered here. Reels, short videos and animated posts fall under our video editing and motion graphics service, and the two work well together.

GET STARTED

Want a feed that looks like one brand?

Tell us which platforms you use and how often you post. We'll suggest a template set and a sensible monthly volume.

What happens next

  1. We read your message and reply, usually with a few questions.
  2. If it helps, we set up a short call to understand the details.
  3. You get a suggested approach and a written proposal.

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