Important pages not indexed
Search Console shows pages as "crawled, currently not indexed" or "discovered, not indexed", so they never appear in results.
TECHNICAL SEO
Fix the Technical Issues Holding Your Site Back
Good content won't rank if search engines can't crawl, render or index it. We find and fix the technical problems underneath your site so your pages have a fair chance.
Technical SEO
OVERVIEW
What Technical SEO Services Involves
Technical SEO deals with how your website is built and served, rather than what it says. It covers things like whether Google can reach every important page, whether it chooses the right version of each page to index, how fast pages load on mobile, and whether structured data is valid.
These problems are often invisible to visitors. A site can look fine and still have thousands of duplicate URLs, a misconfigured robots.txt file, redirect chains or JavaScript that hides content from crawlers. Each one quietly drains visibility.
We diagnose these issues, explain them in plain terms and either fix them directly or write clear tickets for your development team.
COMMON PROBLEMS
Problems This Helps Solve
Slow, heavy pages
Poor Core Web Vitals and slow mobile loading frustrate visitors and can weigh against your pages.
Duplicate and wasted URLs
Filters, parameters, tags and old versions create duplicate pages that compete with each other.
Broken redirects after changes
A redesign or URL change left old links pointing nowhere, losing the value those pages had built up.
WHAT'S INCLUDED
What You Get
Crawl and index analysis
A full crawl of your site compared against Search Console data to find pages that are blocked, orphaned or excluded.
Site speed and Core Web Vitals
Diagnosis of LCP, INP and CLS issues with specific fixes for images, scripts, fonts and hosting.
Canonicals and duplicate control
Correct canonical tags, parameter handling and noindex rules so the right page gets indexed.
Redirects and status codes
Cleanup of redirect chains, 404s and soft 404s, plus redirect maps for migrations.
Structured data
Schema markup for organisations, products, articles, FAQs and more, validated against Google's requirements.
XML sitemaps and robots.txt
Sitemaps that list only indexable pages, and robots rules that don't block anything important.
HOW IT WORKS
How It Works in Practice
We crawl the site the way a search engine would, then compare that crawl with what Google actually reports in Search Console and, where available, server log files. The gaps between the two show where crawlers struggle. For JavaScript sites, we also compare raw HTML with the rendered page to check that content and links are visible.
Each issue is ranked by how many pages it affects and how important those pages are, so developer time goes to the fixes that matter first.
Benefits
- More pages eligible to rank
When crawlers can reach and index your key pages, your content can actually compete.
- Faster experience for visitors
Speed improvements help real people, especially on slower mobile connections.
- Safer migrations and redesigns
Planning redirects and checks in advance is designed to protect the visibility you've already built.
- Clear tasks for developers
Your team gets specific, prioritised tickets instead of a vague list of warnings from a tool.
OUR PROCESS
How We Approach Technical SEO
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01
Crawl and data collection
We crawl the site and pull indexing, coverage and performance data from Search Console and speed tools.
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02
Rendering and log review
We check how pages render for crawlers and, if logs are available, how often bots visit each section.
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03
Prioritised issue list
We group issues by impact and effort and explain each one with examples from your site.
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04
Fixes and developer support
We implement fixes or work with your developers, answering questions and reviewing changes before release.
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05
Validation and monitoring
We recrawl, request validation in Search Console and keep watch for new problems.
Tools and technology
Chosen to fit the project. We'll use your existing tools where they do the job.
- Google Search Console
- Screaming Frog
- PageSpeed Insights
- Lighthouse
- Chrome DevTools
- Schema.org
- Rich Results Test
- Sitebulb
Where it can help
- Can support e-commerce sites with faceted navigation and many URLs.
- Can support news and content sites with large archives.
- Can support web apps and SaaS sites built on JavaScript frameworks.
- Can support businesses moving to a new domain, platform or CMS.
- Can support sites hit by a sudden drop in indexed pages.
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Questions About Technical SEO
Do I need technical SEO if my site is on WordPress or Shopify?
Often, yes. These platforms handle the basics, but themes, plugins, apps and settings can still create duplicates, slow pages and indexing problems.
Can you make the changes, or only recommend them?
Both. We can work directly in common CMS platforms, or write detailed tickets for your developers if they prefer to own the code.
How soon will technical fixes make a difference?
It depends on how often Google recrawls your site and how serious the issues were. Some fixes are picked up within days, others take weeks to show in the data.
Will a perfect PageSpeed score improve my rankings?
Not on its own. Speed is one factor among many. We aim for pages that load well for real users rather than chasing a perfect lab score.
GET STARTED
Get a clear technical picture
Share your site with us and we'll look at how search engines are crawling and indexing it. Call +92 312 0403643 to talk it through.