Repurposed ads that flop
Horizontal or overly polished videos from other channels rarely hold attention on TikTok.
SHORT VIDEO ADS
TikTok Ads That Feel Native to the Feed
We plan and run TikTok campaigns with creative made for how people actually use the app, backed by Pixel and Events API tracking so you can see what sells.
TikTok Ads
OVERVIEW
What TikTok Ads Management Involves
TikTok rewards ads that don't look like ads. Polished brand videos often get skipped, while a simple phone shot of someone using the product can do well. The first two seconds decide almost everything, so hooks matter more here than anywhere else.
We set up campaigns for conversions, leads or app installs, install the TikTok Pixel and Events API, and build a testing plan around creative: different openers, formats, creators and angles. Where you have creators or organic posts that work, we can run them as Spark Ads.
Creative wears out quickly on TikTok. We plan for a steady supply of new videos rather than relying on one winner for months.
COMMON PROBLEMS
Problems This Helps Solve
Weak opening seconds
If the hook doesn't land immediately, people scroll and the rest of the video doesn't matter.
Unclear tracking
Without the Events API alongside the Pixel, TikTok often under reports conversions and optimises poorly.
Running out of creative
One good video gets tired within weeks, and there's nothing ready to replace it.
WHAT'S INCLUDED
What You Get
Pixel and Events API
Event tracking for purchases, leads or sign ups, with server events added for better accuracy.
Creative strategy
Hook ideas, scripts and shot lists written for the TikTok format and your product.
Spark Ads
Running organic posts from your account or creators as ads, keeping engagement on the original post.
Campaign setup
Campaigns and ad groups organised by objective, audience and creative theme.
Testing schedule
A regular cycle of new hooks and formats, with results compared on hold rate and cost per result.
Catalogue and shopping ads
Product catalogue setup for stores that want dynamic product ads on TikTok.
HOW IT WORKS
How It Works in Practice
Creative comes first. We agree on a handful of angles, brief or script the videos, and launch them side by side so TikTok's delivery system can show us which hooks hold attention. Budgets start modest while tracking is confirmed in Events Manager.
We look at two second and six second view rates as early signals, then at cost per conversion once enough data comes in. Winning concepts are reworked into new versions with different openers, and fresh videos are added on a set schedule so performance doesn't stall.
Benefits
- Reach new audiences
TikTok can put you in front of people who aren't seeing your ads on other platforms.
- Lower barrier for creative
Simple, authentic videos often outperform expensive productions, which keeps costs manageable.
- Fast creative feedback
You learn quickly which messages and hooks work, and those lessons carry over to other channels.
- Measured, not guessed
Proper event tracking means TikTok is judged on sales and leads, not just views.
OUR PROCESS
How We Approach TikTok Ads
-
01
Fit check
We assess whether your product, audience and creative capacity suit TikTok before spending.
-
02
Tracking setup
Pixel, Events API and key events are installed and verified.
-
03
Hook and script planning
We write several opening angles and short scripts for you, a creator or our video team to shoot.
-
04
Test launch
Multiple videos run together at a controlled budget to find early winners.
-
05
Iterate and refresh
Strong concepts get new versions, weak ones are cut, and fresh creative is added regularly.
Tools and technology
Chosen to fit the project. We'll use your existing tools where they do the job.
- TikTok Ads Manager
- TikTok Pixel
- TikTok Events API
- TikTok Creative Center
- Google Analytics 4
- Looker Studio
Where it can help
- Beauty, skincare and personal care products
- Fashion and accessories stores
- Food, drink and snack brands
- Mobile apps and games
- Gadgets and home products that demonstrate well
RELATED
Related Services
Video Editing & Motion Graphics
We edit raw footage into clear, watchable videos and add animation, captions and graphics that make your message easy to follow.
Learn moreMeta Ads Management
We run Meta campaigns across Facebook, Instagram and Messenger with proper Pixel and Conversions API tracking, regular creative testing and…
Learn moreShopify Development
Shopify takes care of hosting, checkout and payments, which leaves more time for selling. We handle theme customisation, store setup and th…
Learn moreFAQS
Questions About TikTok Ads
Is TikTok only for young audiences?
Its audience skews younger, but it's broader than many people assume. Whether it suits you depends on your product and buyer, and we'll be honest if another platform fits better.
Do I need to appear in the videos?
No. Videos can feature staff, customers, creators or just the product with a voiceover. What matters is that it feels natural in the feed.
How much should I budget for TikTok ads?
TikTok has minimum daily budgets at campaign and ad group level, and you'll need enough spend to test several videos. We'll suggest a starting amount based on your goals and market.
Is video production included?
Management covers strategy, scripts and briefs. Filming and editing can be added through our video editing service or handled by your team or creators.
GET STARTED
Find out if TikTok fits your brand
Tell us about your product and the content you already have. We'll suggest a first round of tests and a sensible budget.