Missing from AI answers
AI tools recommend competitors when asked about your category, and your business doesn't come up.
GEO / AI SEARCH
Help AI Search Tools Understand and Cite Your Business
More people now ask ChatGPT, Perplexity, Gemini and Google's AI Overviews instead of scrolling through links. We work on making your content clear, credible and easy for these tools to reference.
GEO / AI Search Optimization
OVERVIEW
What GEO and AI Search Optimization Services Involves
Generative engine optimisation (GEO) is a newer area of search work. It focuses on how AI assistants and AI-generated search answers find, interpret and cite information. When someone asks an AI tool to recommend a service or explain a topic, the answer draws on sources it can access and trust.
A lot of GEO overlaps with good SEO: crawlable pages, clear structure and genuine expertise. But there are differences. AI tools favour content that states facts plainly, answers questions directly, and is consistent with what other sources say about you. Your brand also needs to be described accurately across the web, because AI tools often summarise what many sites say.
This field is changing quickly and nobody fully controls how AI tools choose sources. We're upfront about that, and we focus on practices that also benefit traditional search.
COMMON PROBLEMS
Problems This Helps Solve
Inaccurate descriptions
AI assistants describe your services, pricing or location incorrectly because of outdated or conflicting information online.
Content that's hard to extract
Key facts are buried in long paragraphs, images or PDFs, so AI systems struggle to pull out clear answers.
Blocked AI crawlers
Robots rules or firewall settings stop AI crawlers from reading your site without anyone realising.
WHAT'S INCLUDED
What You Get
AI visibility check
Testing how major AI tools answer questions about your brand, services and category, and recording what they say.
Answer-focused content
Restructuring key pages so important questions get direct, clearly worded answers near the top.
Entity and brand consistency
Aligning how your business is described across your site, profiles, directories and third-party pages.
Structured data
Organization, Service, FAQ and other schema that make facts about your business explicit and machine-readable.
Crawler access review
Checking robots.txt, CDN and firewall settings so you make a deliberate choice about which AI crawlers can access content.
Citation-worthy content
Creating pages with original explanations, definitions, comparisons or data that AI tools are more likely to reference.
HOW IT WORKS
How It Works in Practice
We start by running a set of realistic prompts through tools like ChatGPT, Perplexity, Gemini and Google's AI Overviews, the kinds of questions your buyers would ask. We record whether you appear, what's said, and which sources are cited. That shows where information is missing, wrong or weaker than competitors'.
Then we work on both your own site and your wider presence. On-site, we make facts and answers easy to extract. Off-site, we aim for accurate, consistent mentions on the sources AI tools tend to draw from. We repeat the prompt testing regularly to see what changes.
Benefits
- More accurate representation
Consistent information across the web is designed to reduce the chance of AI tools getting your details wrong.
- Readiness for changing search habits
Preparing now means you aren't starting from scratch as more people use AI tools to research purchases.
- Better content for everyone
Clear, direct answers help human readers and traditional search results too.
- Visibility you can check
Regular prompt testing gives you a practical view of how AI tools currently talk about you.
OUR PROCESS
How We Approach GEO / AI Search Optimization
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01
Prompt set and baseline
We agree on the questions that matter to your business and record how AI tools currently answer them.
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02
Source and gap analysis
We review which sources AI tools cite and where your information is missing or inconsistent.
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03
On-site changes
We restructure key pages, add schema and review crawler access settings.
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04
Off-site consistency
We update profiles and listings and look for relevant places where accurate mentions would help.
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05
Retest and report
We rerun the prompts on a regular schedule and report on what has changed.
Tools and technology
Chosen to fit the project. We'll use your existing tools where they do the job.
- ChatGPT
- Perplexity
- Google Gemini
- Google Search Console
- Schema.org
- Ahrefs
- Semrush
Where it can help
- Can support SaaS companies that buyers compare through AI assistants.
- Can support professional services firms where buyers ask for recommendations.
- Can support health, finance and legal businesses that need accurate descriptions.
- Can support publishers and educators whose expertise should be credited.
- Can support local businesses that want correct details in AI answers.
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Questions About GEO / AI Search Optimization
Is GEO different from SEO?
It overlaps a lot. Both depend on crawlable, trustworthy, well-structured content. GEO puts extra focus on clear answers, entity consistency and how AI tools pick sources.
Can you make ChatGPT recommend us?
No one can control AI outputs directly. We work on the inputs those tools rely on, such as your content, structure and wider presence, which is designed to improve your chances of being included and described accurately.
Should we block AI crawlers?
It's a business decision. Blocking them may protect content but can also remove you from AI answers. We explain the trade-offs so you can choose deliberately.
How do you measure progress?
Mainly through repeated prompt testing, plus referral traffic from AI tools in Analytics where it can be identified. Measurement here is still less precise than traditional SEO.
GET STARTED
See how AI tools describe you
We'll run a set of prompts about your business and show you what AI search tools currently say. Get in touch to arrange it.