Visitors leave and never return
Paid and organic traffic arrives, but once people leave there's no way to reach them again.
RETARGETING ADS
Remarketing That Brings Back Visitors Who Didn't Act the First Time
We set up remarketing across Google, Meta, LinkedIn and TikTok to reach people who visited your site, viewed products or started a form, with messages matched to how far they got.
Remarketing
OVERVIEW
What Remarketing Campaigns Involves
Most people don't buy or enquire on their first visit. They compare, get distracted, or simply aren't ready. Remarketing shows them relevant ads afterwards, so you stay in mind while they decide.
The difference between useful remarketing and annoying remarketing is segmentation. Someone who abandoned a cart needs a different message from someone who read one blog post. We build audiences based on what people did on your site, set sensible time windows and frequency caps, and exclude people who already converted.
For online stores, dynamic remarketing shows visitors the exact products they viewed. For service businesses, it might be a testimonial, an FAQ answer or a simple reminder to book.
COMMON PROBLEMS
Problems This Helps Solve
Same ad for everyone
Every past visitor sees one generic ad, whether they bounced in five seconds or reached checkout.
Ads following customers around
People who already bought keep seeing ads for the same product, which wastes budget and irritates them.
Over exposure
Without frequency limits, the same person sees an ad dozens of times and starts to resent the brand.
WHAT'S INCLUDED
What You Get
Audience segmentation
Lists built by pages viewed, products browsed, cart activity, video views and time since visit.
Dynamic product ads
Catalogue based ads on Google and Meta that show visitors the products they looked at.
Cross platform setup
Remarketing audiences on Google, Meta, LinkedIn and TikTok, based on where your buyers spend time.
Message sequencing
Different ads for different stages, from a gentle reminder to an offer or proof point.
Exclusions and caps
Recent customers excluded and frequency limited so ads stay helpful rather than pushy.
Consent aware tracking
Tag setup that respects cookie consent choices, with Consent Mode configured where needed.
HOW IT WORKS
How It Works in Practice
First we check that tags and pixels are collecting audiences correctly and that consent settings are respected. Then we define segments, typically by intent level and recency, for example cart abandoners in the last seven days versus general visitors in the last thirty.
Each segment gets its own ads and budget. We watch frequency and conversion rate per segment, shorten or lengthen windows based on how long your customers take to decide, and stop showing ads once someone converts.
Benefits
- More value from existing traffic
You get another chance with people who already know you, often at a lower cost than reaching new audiences.
- Relevant messages
Ads reflect what someone actually looked at, which makes them more useful to the viewer.
- Supports every other channel
Visitors from SEO, social, email and paid search all feed into remarketing audiences.
- Respectful frequency
Caps and exclusions keep your brand visible without becoming a nuisance.
OUR PROCESS
How We Approach Remarketing
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01
Tracking and consent review
We check pixels, tags and consent setup on each platform and fix anything missing.
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02
Segment design
Audiences are defined by behaviour and recency, with exclusions for converted customers.
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03
Creative per segment
Ads are written or briefed for each stage, from reminders to offers and social proof.
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04
Launch with caps
Campaigns go live with frequency limits and separate budgets per segment.
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05
Window and message tuning
Time windows, messages and budgets are adjusted based on which segments convert.
Tools and technology
Chosen to fit the project. We'll use your existing tools where they do the job.
- Google Ads
- Google Merchant Center
- Meta Ads Manager
- Meta Pixel
- Conversions API
- LinkedIn Campaign Manager
- TikTok Ads Manager
- Google Tag Manager
- Google Analytics 4
Where it can help
- Ecommerce cart and checkout recovery
- Service enquiries from visitors who viewed pricing
- B2B follow up after whitepaper or webinar sign ups
- Course and event sales with a deadline
- Seasonal offers to past visitors
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Questions About Remarketing
Is remarketing allowed under privacy rules?
Yes, when it's done with proper consent. We set up tags to respect your cookie banner and use tools like Consent Mode, but you should also have a privacy policy that covers advertising cookies.
How much traffic do I need for remarketing?
Each platform has minimum audience sizes before ads can serve. If your site traffic is low, we may combine segments or pair remarketing with campaigns that build traffic first.
Will people find the ads annoying?
They can if frequency isn't controlled. We cap how often people see ads, keep time windows sensible and exclude anyone who has already converted.
Is ad spend included?
No. Remarketing spend is paid directly to each ad platform. Our management fee is separate.
GET STARTED
Win back the visitors you're losing
Tell us how much traffic you get and where people drop off. We'll suggest remarketing segments that make sense for your site.