A list that's going cold
Subscribers signed up months ago and haven't heard from you since, so they've forgotten who you are.
EMAIL MARKETING
Email Marketing That Turns Your List Into Repeat Business
Campaigns, newsletters and automated sequences that keep you in touch with leads and customers, written to be read rather than deleted.
Email Marketing
OVERVIEW
What Email Marketing Involves
Your email list is one of the few marketing channels you actually own. No algorithm decides whether your subscribers see your message, and you're not paying for every click. Yet most businesses collect emails and then barely use them.
We set up and run email marketing that's worth opening. That includes regular newsletters and promotional campaigns, but the real value often sits in automated emails: a welcome series for new subscribers, follow-ups after an enquiry, reminders when someone leaves items in a cart, and check-ins with past customers.
We also look after the less exciting parts, like list hygiene, sign-up forms, segmentation and sender authentication, because they decide whether your emails land in the inbox or in spam.
COMMON PROBLEMS
Problems This Helps Solve
Missed follow-ups
Enquiries and abandoned carts get no follow-up because nobody has time to chase each one manually.
Poor deliverability
Missing authentication or an unclean list means a chunk of your emails never reach the inbox.
Same email to everyone
New leads, loyal customers and lapsed buyers all get identical messages, so none of them feel relevant.
WHAT'S INCLUDED
What You Get
Platform setup or audit
We set up or review your email platform, including sender authentication, templates and integrations with your website or store.
List growth and forms
Sign-up forms and incentives placed where they make sense, collecting only the details you'll actually use.
Segmentation
Grouping contacts by behaviour, interests or purchase history so messages match where people are.
Automated flows
Welcome series, enquiry follow-ups, abandoned cart, post-purchase and win-back sequences that run in the background.
Campaigns and newsletters
Regular emails with useful content, offers and updates, written and designed to work on mobile.
Testing and reporting
Subject line and content tests, plus monthly reporting on opens, clicks, unsubscribes and revenue or enquiries where tracking allows.
HOW IT WORKS
How It Works in Practice
We usually build the automated flows first, since they work for you every day once they're live. Then we set a regular campaign schedule and plan each month's emails around your offers, content and seasonal moments.
Every email goes to you for approval before sending. We keep an eye on deliverability and list health along the way and remove inactive contacts when they start dragging down results.
Benefits
- More from existing contacts
Reaching people who already know you is usually cheaper than finding new ones from scratch.
- Follow-up that never forgets
Automated sequences make sure every new subscriber, lead and customer hears from you at the right moment.
- Emails that reach the inbox
Proper setup and list care improve the odds that your messages are actually seen.
- Messages that feel relevant
Segmentation means people get emails that suit them, which keeps unsubscribes down.
OUR PROCESS
How We Approach Email Marketing
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01
Audit list and setup
We check your platform, authentication records, list quality and any existing emails.
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02
Map the customer journey
We identify the key moments where an email would help, from first sign-up to repeat purchase.
-
03
Build core automations
We write, design and test the main automated flows and switch them on.
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04
Launch regular campaigns
We agree on a sending rhythm and plan monthly campaigns around your calendar.
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05
Test and tidy
We run tests, review results and clean the list regularly to keep performance healthy.
Tools and technology
Chosen to fit the project. We'll use your existing tools where they do the job.
- Mailchimp
- Klaviyo
- Brevo
- HubSpot
- Google Analytics 4
- Canva
Where it can help
- Ecommerce stores recovering abandoned carts
- Service businesses nurturing enquiries that aren't ready yet
- Membership and subscription businesses reducing churn
- Event organisers promoting upcoming dates
- B2B companies keeping in touch over long sales cycles
- Restaurants and retailers sharing offers with regulars
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Questions About Email Marketing
Which email platform should I use?
It depends on what you sell and what your website runs on. Klaviyo suits many online stores, while Mailchimp, Brevo or HubSpot can suit service businesses. We'll recommend one based on your needs, or work with what you already have.
Can I email people whose addresses I bought?
We don't send to purchased lists. It harms deliverability, often breaks anti-spam rules and rarely produces customers. We'll help you grow a list of people who actually opted in.
How often should I send emails?
Often enough that people remember you, but not so often that you become noise. For many businesses that's somewhere between twice a month and weekly, plus automated emails triggered by actions.
Will you write the emails or do I?
We write them, based on your input and offers. You review and approve everything before it goes out.
GET STARTED
Put your email list to work
Tell us how big your list is and when you last emailed it. We'll suggest the first flows worth building.