High costs with little to show
Broad targeting on LinkedIn burns budget fast because every click costs more than on most platforms.
B2B ADVERTISING
LinkedIn Ads for Reaching the People Who Sign Off on Deals
We manage LinkedIn campaigns that target by job title, seniority, company and industry, so B2B budgets reach decision makers instead of a general audience.
LinkedIn Ads
OVERVIEW
What LinkedIn Ads Management Involves
LinkedIn is the one platform where you can target someone by their job. Head of procurement at a manufacturing company with 200 to 500 staff? That's a real audience you can build. It's also one of the more expensive platforms per click, so the targeting and offer need to be sharp.
We set up Sponsored Content, Lead Gen Forms, Conversation Ads and Document Ads depending on what fits your sales cycle. Most B2B buyers won't book a demo from a first ad, so we often plan campaigns in stages: useful content first, then a direct offer to people who engaged.
Success here is measured in qualified conversations and pipeline, not cheap leads. We'll ask about your sales process so the campaigns support it.
COMMON PROBLEMS
Problems This Helps Solve
Leads that don't match your buyer
Form fills come in from students, job seekers or junior staff who can't buy.
Asking for a demo too soon
Cold audiences are shown a sales offer before they have any reason to trust you.
No link between ads and pipeline
Leads sit in LinkedIn or a spreadsheet and nobody checks which ones became opportunities.
WHAT'S INCLUDED
What You Get
Audience definition
Targeting by job function, seniority, company size, industry and, where useful, uploaded company lists.
Insight Tag setup
LinkedIn Insight Tag and conversion events installed so site actions are tracked and retargetable.
Lead Gen Forms
Native forms with the right questions and hidden fields, connected to your CRM or email tool.
Ad formats
Single image, carousel, video, document and conversation ads chosen to match each stage.
Staged campaigns
Awareness content to cold audiences, then direct offers to people who watched, opened or visited.
Lead quality review
Regular check of who is converting by job title and company, with targeting tightened accordingly.
HOW IT WORKS
How It Works in Practice
We begin by mapping your ideal buyer into LinkedIn's targeting options and checking the audience size is workable. Campaigns usually start with manual bidding and careful budget caps, because automated bidding can spend quickly on this platform.
Each week we review the demographics report to see which job titles and companies are actually engaging, exclude the ones that aren't relevant, and test new content and offers. Lead data is matched with your CRM so we can report on meetings booked, not just forms filled.
Benefits
- Precise B2B reach
Your ads are seen by the roles and companies you actually sell to.
- Better quality conversations
Tighter targeting and qualifying form questions mean fewer leads that go nowhere.
- Supports long sales cycles
Staged campaigns keep you visible to buyers over the weeks or months they take to decide.
- Useful market insight
Demographic reports show which industries and roles respond, which can shape your sales outreach too.
OUR PROCESS
How We Approach LinkedIn Ads
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01
Buyer mapping
We define target roles, seniority, company size and industries, plus any named accounts.
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02
Tracking and CRM link
Insight Tag, conversions and lead form connections are set up and tested.
-
03
Content and offer plan
We decide what to show cold audiences and what to offer people who have engaged.
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04
Controlled launch
Campaigns go live with capped budgets and manual bids while we watch early engagement.
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05
Refine by role and company
Targeting is narrowed based on who converts, and budget moves to the strongest audiences.
Tools and technology
Chosen to fit the project. We'll use your existing tools where they do the job.
- LinkedIn Campaign Manager
- LinkedIn Insight Tag
- Google Tag Manager
- Google Analytics 4
- Looker Studio
Where it can help
- SaaS companies promoting demos and free trials
- IT services and software development firms
- Professional services targeting senior leaders
- Industrial and manufacturing suppliers
- Training providers selling corporate programmes
- Hiring campaigns for specialised roles
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Learn moreFAQS
Questions About LinkedIn Ads
Why is LinkedIn more expensive than other platforms?
You're paying for access to professional targeting that isn't available elsewhere. Clicks often cost more, so it suits businesses where a single customer is worth a lot.
What budget do I need for LinkedIn Ads?
It depends on how narrow your audience is and how competitive your industry is. Small budgets can work for testing, but expect to need more than on Meta for the same number of clicks.
Can you connect leads to our CRM?
Yes. Lead Gen Form submissions can be sent to most CRMs directly or through an integration tool, so your sales team gets them quickly.
Do you charge ad spend through your invoice?
No. LinkedIn bills your own ad account. Our management fee is separate from what you spend on the platform.
Will LinkedIn ads fill our pipeline straight away?
Not usually. B2B buyers take time. Expect early weeks to focus on finding the right audience and message before lead flow becomes steady.
GET STARTED
Reach the right decision makers
Tell us who you sell to and what a good customer looks like. We'll check whether LinkedIn can reach them at a sensible cost.