Budget running out early
Campaigns spend the daily budget by mid morning and miss the hours when your customers actually convert.
PAY PER CLICK
Ongoing PPC Management That Keeps Your Ad Accounts Healthy
We take care of the day to day running of your pay per click accounts: bids, budgets, keywords, ad tests and reporting, so campaigns keep improving instead of drifting.
PPC Management
OVERVIEW
What PPC Management Involves
Launching a campaign is the easy part. Most of the value in pay per click advertising comes from what happens afterwards: weekly search term reviews, bid adjustments, ad tests, budget pacing and catching problems like disapproved ads or broken tracking before they cost you.
Our PPC management service is that ongoing work. It mainly covers Google Ads and Microsoft Advertising, and can include paid social accounts if you run them. We work inside your existing accounts or build new ones, and follow a regular checklist so nothing gets missed.
If you've been managing ads yourself and it's taking more time than it should, or results have flattened out, this is usually where we help most.
COMMON PROBLEMS
Problems This Helps Solve
Untested ads
The same ad copy has run for a year with no attempt to find something better.
Unnoticed account issues
Disapproved ads, broken links or tracking that stopped firing go unspotted for weeks.
Reports full of vanity metrics
You get click and impression numbers but no clear view of leads, sales or cost per customer.
WHAT'S INCLUDED
What You Get
Bid and budget management
Regular changes to bid strategies, targets and daily budgets, with pacing checked against monthly spend.
Search term reviews
Weekly checks of real queries, adding negatives and expanding on terms that convert.
Ad testing
New headlines, descriptions and assets tested against current ads on a set schedule.
Landing page checks
Review of the pages ads point to, with suggestions on speed, message match and forms.
Account health monitoring
Watching for disapprovals, policy issues, tracking drops and unusual spend.
Monthly reporting
A Looker Studio dashboard plus a written summary of results, changes made and plans for next month.
HOW IT WORKS
How It Works in Practice
We work on a fixed rhythm. Weekly: search terms, bids, budget pacing and alerts. Fortnightly: ad test reviews and audience adjustments. Monthly: deeper analysis by device, location, time and campaign, followed by a report and a short call if you want one.
Every change is logged in the account, so you can see what was done and why. If something urgent comes up, like a sudden spike in cost or conversions dropping to zero, we look into it straight away rather than waiting for the next scheduled check.
Benefits
- Consistent attention
Your accounts get regular, scheduled work instead of occasional bursts of attention.
- Problems caught early
Tracking failures and disapprovals are spotted quickly, before they waste a month of budget.
- Time back for you
You stop spending evenings inside ad platforms and get a clear summary instead.
- Steady improvement
Ongoing testing means the account keeps getting a bit better rather than standing still.
OUR PROCESS
How We Approach PPC Management
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01
Account audit
We review structure, settings, tracking, search terms and spend history to find quick fixes and bigger issues.
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02
Clean up
Wasteful keywords, broken tracking and poor settings are fixed in the first weeks.
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03
Management routine
Weekly and monthly tasks are scheduled and logged so the account gets consistent care.
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04
Testing roadmap
We keep a running list of ad, bid and landing page tests and work through them in order.
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05
Monthly review
Results, changes and next priorities are shared in a report and discussed with you.
Tools and technology
Chosen to fit the project. We'll use your existing tools where they do the job.
- Google Ads
- Google Ads Editor
- Microsoft Advertising
- Google Analytics 4
- Google Tag Manager
- Looker Studio
Where it can help
- Businesses taking over accounts from a previous agency
- Owners who set up ads themselves and need ongoing help
- Multi location businesses with campaigns for each area
- Ecommerce stores with large Shopping campaigns
- Marketing teams needing PPC support without a full time hire
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Learn moreFAQS
Questions About PPC Management
What's the difference between PPC management and Google Ads management?
Google Ads management focuses on building and running that one platform. PPC management is the ongoing care of pay per click accounts in general, which can include Microsoft Advertising and paid social alongside Google.
Is there a minimum contract?
We'll discuss terms before starting. PPC improvements usually take a few months to show clearly, so we're upfront about what a reasonable trial period looks like.
Do I keep access to my accounts?
Always. Accounts stay in your name with you as the owner. We work as a user with the access you grant.
Is ad spend included in the management fee?
No. You pay the ad platforms directly for clicks. Our fee covers the management work and is billed separately.
Can you promise lower costs per lead?
We can't promise specific numbers, since competition and market changes affect costs. We can show you exactly what we're doing to improve them and how it's going.
GET STARTED
Hand over the day to day
Give us view access to your ad account and we'll point out the quick fixes and longer term improvements we'd work on.