Spend with no clear return
Money goes out every month, but nobody can say which campaigns brought in customers and which ones just used up budget.
PAID ADVERTISING
Paid Advertising Built Around Leads, Sales and Clear Numbers
We plan, launch and manage ad campaigns on Google, Meta, LinkedIn and TikTok, with tracking set up first so you can see what your budget is actually producing.
Performance Marketing
OVERVIEW
What Performance Marketing Involves
Performance marketing is paid advertising judged by what it produces: enquiries, booked calls, sales, sign ups. Not impressions for their own sake. We pick the platforms that suit how your customers buy, set up the tracking, and run campaigns that are adjusted week by week based on real conversion data.
Some businesses need search ads that catch people already looking for a service. Others need social ads that create demand, or B2B targeting that reaches a specific job title. Often it's a mix. We'll tell you which channels make sense for your budget and which ones to leave alone for now.
You keep ownership of your ad accounts and data. Ad spend is paid directly to the platforms, and our management fee is separate, so you always know where the money goes.
COMMON PROBLEMS
Problems This Helps Solve
Broken or missing tracking
Conversions aren't recorded, or they're counted twice, so the platforms optimise toward the wrong thing.
Too many channels, too little focus
A small budget spread across four platforms rarely gets enough data on any of them to learn and improve.
Campaigns left on autopilot
Ads that were set up once and never revisited keep running stale creative and wasteful targeting.
SERVICES IN THIS AREA
Performance Marketing Services
Each one can be a standalone project or part of a wider plan.
Google Ads Management
We build and manage Search, Performance Max, Shopping and YouTube campaigns that put your business in front of people actively looking for…
Learn moreMeta Ads Management
We run Meta campaigns across Facebook, Instagram and Messenger with proper Pixel and Conversions API tracking, regular creative testing and…
Learn moreLinkedIn Ads Management
We manage LinkedIn campaigns that target by job title, seniority, company and industry, so B2B budgets reach decision makers instead of a g…
Learn moreTikTok Ads Management
We plan and run TikTok campaigns with creative made for how people actually use the app, backed by Pixel and Events API tracking so you can…
Learn morePPC Management
We take care of the day to day running of your pay per click accounts: bids, budgets, keywords, ad tests and reporting, so campaigns keep i…
Learn moreRemarketing Campaigns
We set up remarketing across Google, Meta, LinkedIn and TikTok to reach people who visited your site, viewed products or started a form, wi…
Learn moreWHAT'S INCLUDED
What You Get
Channel planning
A recommendation on which platforms to use, how to split the budget, and what each channel is expected to do.
Conversion tracking
Setup or repair of tags, pixels, server side events and goals so results are measured properly.
Campaign builds
Account structure, audiences, keywords, ad copy and creative briefs prepared for each platform.
Ongoing optimisation
Regular changes to bids, budgets, targeting and ads based on what the data shows.
Remarketing
Campaigns that bring back people who visited your site or engaged with your content but didn't act.
Reporting you can read
A dashboard and a short written summary covering spend, results, cost per result and next steps.
HOW IT WORKS
How It Works in Practice
We start with measurement. Before any budget goes live, we check that leads, purchases or calls are being recorded correctly in your analytics and ad platforms. Then we launch a focused set of campaigns, usually on one or two channels, with a clear test plan for audiences, offers and creative.
Budgets are paced through the month so you don't overspend early. Once campaigns have enough data, we cut what's not working, put more behind what is, and only add new channels when the first ones are stable.
Benefits
- Know what each result costs
You'll see cost per lead or cost per sale by channel and campaign, not just clicks and reach.
- Budget goes where it works
Spend moves toward the campaigns that convert instead of being split evenly by habit.
- One team across channels
Google, Meta, LinkedIn and TikTok are managed together, so messaging and audiences don't clash.
- Accounts you own
Everything is built in your accounts. If we ever part ways, the history and setup stay with you.
OUR PROCESS
How We Approach Performance Marketing
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01
Audit and goals
We review any existing accounts, your site and your sales process, then agree on the main conversion and a realistic target cost.
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02
Tracking setup
Tags, pixels and conversion events are installed and tested so every channel reports against the same goals.
-
03
Launch
Campaigns go live on the agreed channels with a starting budget and a list of tests to run first.
-
04
Optimise
Weekly changes to bids, audiences, keywords and creative, based on conversions rather than surface metrics.
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05
Report and plan
Monthly review of results, what we learned, and where the budget should go next.
Tools and technology
Chosen to fit the project. We'll use your existing tools where they do the job.
- Google Ads
- Meta Ads Manager
- LinkedIn Campaign Manager
- TikTok Ads Manager
- Google Analytics 4
- Google Tag Manager
- Meta Pixel
- Conversions API
- Looker Studio
Where it can help
- Service businesses that rely on calls and form enquiries
- Ecommerce stores selling through a product catalogue
- B2B companies with long sales cycles
- Clinics, schools and consultancies booking appointments
- Product or app launches testing market demand
- Real estate and property projects collecting leads
RELATED
Related Services
Conversion Optimization
We find where visitors hesitate or drop off on your website, fix what's getting in their way and test changes so you know what actually hel…
Learn moreLanding Page Development
When you're paying for clicks, the page they land on matters. We build focused landing pages that load quickly, say one thing clearly and r…
Learn moreLead Generation
We build the offers, pages, forms and follow-up that turn interest into real conversations, and we track each lead so you can see where you…
Learn moreFAQS
Questions About Performance Marketing
Is ad spend included in your fee?
No. Ad spend is paid directly to Google, Meta, LinkedIn or TikTok from your own payment method. Our management fee covers planning, setup, optimisation and reporting, and is billed separately.
How much should I spend on ads?
It depends on your market, your competition and how much a customer is worth to you. We'll suggest a starting budget that gives the platforms enough data to learn, and explain why.
Can you guarantee a certain number of leads?
No honest agency can. Results depend on your offer, pricing, website and market. What we can promise is careful setup, clear tracking and steady work to bring your cost per result down.
Which platform should I start with?
If people already search for what you sell, Google is usually the first step. If you need to create demand or sell visually, Meta or TikTok may fit better. For B2B, LinkedIn is often worth testing. We'll recommend based on your situation.
How soon will I see results?
Ads can bring traffic on day one, but campaigns usually need a few weeks of data before optimisation really starts to work. Expect a learning period before judging performance.
GET STARTED
Let's look at your ad spend
Tell us what you're running now and what you want from it. We'll suggest where to start and what a sensible first budget looks like.